Adidas says four in five amateur athletes face unhelpful sideline behavior, prompting its Sideline Essentials playbook and a new wave of You Got This films.

Fresha secures a $31 million investment from JP Morgan to enhance its machine learning and AI-driven robotics.

Adidas Originals and Highsnobiety, a prominent platform in fashion, design, and culture, have announced the launch of their limited-edition HIGHArt Campus sneaker. This collaboration represents a fusion of art and style, as Highsnobiety’s HIGHArt, an online showcase of products and stories, inspires the design of these unique sneakers. The HIGHArt Campus sneaker is a masterpiece of design, drawing inspiration from a “blank canvas.” It features an off-white mixed material upper, combining canvas, nubuck, and suede.…